Franchise: The Golden Arches in Black America. Marcia Chatelain
Franchise-The-Golden-Arches-in.pdf
ISBN: 9781631493942 | 336 pages | 9 Mb
- Franchise: The Golden Arches in Black America
- Marcia Chatelain
- Page: 336
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781631493942
- Publisher: Liveright Publishing Corporation
Download book now Franchise: The Golden Arches in Black America by Marcia Chatelain in English 9781631493942
From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.
A New Book Explores The Effects Of The Golden Arches On
According to the recently published book, Franchise: The Golden Arches in Black America (WW Norton), written by Marcia Chatelain, E's review of Franchise: The Golden Arches in Black America
This was a little drier than I wanted, but still illuminating. It covers the history of McDonald's as we know it today, and expands out to the black Franchise: The Golden Arches in America - YouTube
Indeed, fast food became one of our country's greatest generators of African American wealth. But its Franchise: The Golden Arches in Black America Kindle Edition
Her latest book, Franchise: The Golden Arches in Black America (Liveright Publishing Co./ W.W. Norton, January 2020) will examine the intricate relationship To Be Rescheduled: Marcia Chatelain: Franchise: The Golden
To Be Rescheduled: Marcia Chatelain: Franchise: The Golden Arches in Black America. Date: Thursday, April 9, 2020 5:00pm. Location: 101 Swallow Hall. Franchise: The Golden Arches in Black America - Kansas City
247, 191 Fast Food Restaurants in the U.S.. 759,236 Franchise Businesses in the U.S.. Source: Next Gen Franchising. Page 7. Source: Architectural Digest. “Franchise: The Golden Arches in Black America” by Marcia
If you're like a third of your fellow Americans, you ate lunch or some “Franchise: The Golden Arches in Black America” by Marcia Chatelain.